Underserved Markets

Issues unique to less accessible market segments, such as lower income communities that are more likely to be renters, live in multi-family units, and have difficulty financing a project.

Well-designed and implemented solar investment programs can bring permanent wealth into low-income communities by becoming a source of local, living-wage jobs and empowering families with a tangible asset that delivers economic value for decades.
There are a number of energy assistance programs already in place at the federal, state, and local levels designed to help low-income households afford their energy bills.
Many homeowners who want to invest in solar energy believe that putting solar on the roof is not a practical option because their roof may be improperly oriented, shaded by trees, or have limited space.